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Influence the Path to Purchase Across All Channels & Devices

Capability Highlights

Target shoppers at the right
time with the right message.

OPTIMIZE media based on
sales conversion

MEASURE the impact on sales and apply
insights to future campaigns

Our Retail Database Is Built on Transactional
Data From Nearly Every U.S. Household

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How Does WMX Work?

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wmx-workflow

Target the Right Audience

Walmart’s WMX platform is the only tool that can help you define and build the audience segments based on the shopping and buying characteristics most likely to drive true ROI.

Start Targeting the Right Audience Today