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Target. Optimize. Revolutionize.

Reach digitally connected consumers and discover your most promising customers.

#1 omni-channel retailer to reach your shopper anytime, anywhere
#2 largest retail site online
87MM unique monthly visitors

Walmart is revolutionizing the industry and the future of retail marketing

The Power of the Walmart Customer

Our customers are not defined by demographics, but by their desire for value. In fact, two-thirds of our shoppers are driven by it.

70% Value Driven Customers, 30% Not Value Driven Customers

Digital Advertising Success Stories

Mother and son cooking dinner

WMX Targeting Delivers 3.5% Sales Lift for Snack Food Supplier

Shoppers were segmented so that media tactics could be finely targeted. We tested two sets of banners to drive awareness of the branded sweepstakes: broad-reach media and contextual placements, which targeted general grocery shoppers; and behavioral targeting placements, which were served to brand loyalists, throughout the site.

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